What Makes Audemars Piguet Special?

Audemars Piguet is a luxury watchmaker from Switzerland and is specialized in mechanical, stainless steel watches. The company has around 142 years of experience in the industry.

History of Audemars Piguet

In 1875, Jules Louis Audemars met Edward Auguste Piguet. Both of them were watchmakers. Audemars sold movements to other manufacturers, whereas Piguet was specialized in regulating them. The two created the first repeater in history, in 1892. This allowed people to tell the time by pressing a button that made the watch chime. Every hour had a distinct sound to it, therefore they could use it at night. At the moment, Audemars Piguet is known for manufacturing some of the most expensive stainless-steel watches in the world. The Royal Oak sport Audemars Piguet watch, for instance, sells for €71,800. Other luxury watches made by AP can go well over €170,000.

Rarity & Exclusivity of Audemars Piguet

According to Francois-Henry Bennahmias, the CEO of AP, Audemars Piguet is special because the craftsmanship that goes into these timepieces is over the top, the movements are extremely intricate, and they are made with state-of-the-art materials. If you thought stainless steel is hard to machine, think again: black ceramic, the material out of which some of the Audemars Piguet watches are made, is 5x more difficult to machine. This, of course, pumps up the price once again. The finishes also have an impact on the price, as the vast majority of them take a lot of time to be done properly, especially on materials like black ceramic.