What Makes Chopard Special?

Chopard is a Swiss manufacturer of fine jewelry and luxury watches, best known for ladies’ accessories and extravagant Happy Diamonds line of wristwatches, initially launched in 1976.

History of Chopard

It all started in 1860, when Swiss watchmaker Louis-Ulysse Chopard put the foundations of the brand. When he passed away 55 years later, Paul-Louis, his son, and Paul-Andre, his grandson, took the company over. Until 1963, Chopard was a minor company, but when it was purchased by Karl Scheufele, a German watchmaker, it started to flourish. In 1976, Chopard was already manufacturing its trademark diamond & sapphire glass watches. By 1996, the brand manufactured its own movements and grossed millions of euros in revenues. In 2010, the company estimated its sales to 550 million euros.

Rarity & Exclusivity of Chopard

All Chopard watches are certified. Some of them, like the lavish L.U.C. Tourbillon, even three times. Moreover, they contain hundreds of tiny parts that require expert assembly. The number of the units a watch is produced in is quite restricted. Most of them are made in 100 units. Since many pieces of jewelry are not mass-produced, but more like fashion statements specifically made for the elite, you can well expect the price to go above average. The craftsmanship employed into making a single Chopard product is outstanding. The fact that gold and sapphire crystals are used more often than not also impacts the number that goes on the tag. If you want to be the owner of a Chopard wristwatch, you should have a budget of at least $100,000.