What Makes Tag Heuer Special?

TAG Heuer is one of the world's most recognisable avant-garde luxury watchmakers, with its close ties to sport responsible for driving some of the most iconic timepieces of all time. With models such as the Heuer Autavia, Carrera and Monaco forever tied to the daring of Formula One and sports in general, TAG Heuer holds an important place in the watch market.

History of Tag Heuer

Edouard Heuer founded Heuer Watchmaking Inc. in 1880, in St-Imier, Switzerland. With Heuer's first patented chronograph was produced in 1882, the brand was behind the development of the oscillating pinion, an innovation that is still used today. Heuer obtained a patent for the first dashboard chronograph that was designed for use in automobiles and aircraft, and it denoted the “Time of Trip”. Heuer’s first wristwatch was introduced in 1914, and it was adapted from pocket chronographs. Edouard’s watchmaking grandeur extended to his son, Charles, as he introduced the first stopwatch that accurately displayed 1/100 of a second in 1916. Through the following decades, Heuer carved his prestigious place within the world of racing, with the introduction of the distinctively square Heuer Monaco in 1969 worn by Steve McQueen in the film Le Mans and the status of the Carrera as the official chronograph of races around the world since 1963. Limited editions of Heuer’s chronographs were designed for various occasions, such as the Indianapolis Motor Speedway. Heuer became TAG Heuer when TAG (Techniques d’Avant Garde) acquired the firm. It has since been under LVMH since 1999.

Rarity & Exclusivity of Tag Heuer

TAG Heuer's most iconic watches are steeped in tradition and racing heritage - from the distinctive square Monaco to their iconic Carrera chronographs, there is no shortage of heritage and "cool" surrounding TAG Heuer's watches. Their watches are truly for those who "don't crack under pressure".