What Makes Van Cleef & Arpels Special?

Van Cleef & Arpels is a French manufacturer and retailer of fine jewelry, mostly known for its minimalistic and often cold-colored pieces. Van Cleef & Arpels jewelry was worn by Elizabeth Taylor and Wallis Simpson, among others.

History of Van Cleef & Arpels

The brand was founded in 1906 by Alfred Van Cleef and Salomon Arpels, his father-in-law. As a company, it throve fairly quickly, as several boutiques were opened in cities throughout France. In 1966, a crown was commissioned by Farah Pahlavi, the then Empress of Iran. The company eventually spread to the US, with boutiques being opened in Chicago, Las Vegas, Beverly Hills and other high-profile cities. At the moment, Van Cleef & Arpels has generated more than 500 million euros in revenue on jewelry and over 50 million in watches.

Rarity & Exclusivity of Van Cleef & Arpels

The brand manufactures some of the most unique pieces of jewelry in the world. They are simply unmatched. While many people find their items somehow distasteful due to having those trademark-faded colors, others appreciate them. When the company manufactured the “Mystery Setting”, one single two-tenth of a millimeter-thick gold rail took 300 hrs. to be produced. This gives you a sense of the craftsmanship implied in creating a V & A product. Even a V & A luxury watch is made with the most complex techniques. No surprise that it is worth more than $100,000. This brand is one of the most innovative manufacturers ever, that is why it truly stands out.