What Makes Zenith Special?

Zenith is a Swiss luxury watchmaker based in Le Locle, Switzerland since 1865. Known for one of the first automatic chronograph movements in the El Primero calibre in 1969, its rich heritage of building unique, bold watches helps it remain as one of the premier watch brands in the world.

History of Zenith

Zenith was founded by Georges Favre-Jacot in 1865 when he was just 22 years old. Despite being an apprentice in the watchmaking industry, Georges realized something that not even experienced watchmakers did - watch production had to be unified under one roof. The company’s first pocket chronograph was revealed in 1899, and 12 years later, the firm would adopt the name of Zenith. The brand’s strategies were bold - by 1925, the manufacturer had employed 1,000 professional watchmakers in its Le Locle workshop. Zenith made a series of remarkable luxury watches during its early years, with its El Primero being its crown jewel - the first integrated automatic chronograph movement ever. Its 36,000 alternations per hour helps it remain as one of the most precise calibers, capable of measuring tenths of a second under the impressive frequency. Zenith was acquired by LVMH in 1999, bringing it under the stable of prestigious brands that make up LVMH’s watch division.

Rarity & Exclusivity of Zenith

The company, as its name implies, only produces watches of the highest calibre. It produces its own, superb movements in-house. The impressive Zenith watches have received multiple accolades and awards, such as the Geneva Watchmaking Prix. A Zenith watch is not just a timepiece, it’s a symbol of excellence and individuality.