Inspired by the bold, eclectic women of Hong Kong. SAU is the answer to modern working women all around the world who have a love for fashion, and who aren’t afraid to stand out.
SAU draws from Cheryl’s personal style and her experiences growing up in a city that is uniquely East meets West. Cheryl believes SAU translates into a brand that delivers fashion-forward, timeless pieces that can be worn season after season. The collection is classic and timeless, yet modern and devious at the same time. SAU is a brand that believes that being a woman is anything but one-dimensional, and a brand that wants it’s clothing to make women feel empowered and sexy at the same time.
Aspiring to dress independent women everywhere who embrace their individuality, SAU is for women who dress not to fit in, but always to please themselves