In 1526 Mastro Bartolomeo Beretta (1490 – 1565/68) of Gardone received 296 ducats as payment for 185 arquebus barrels sold to the Arsenal of Venice.
Already in production in the early 1500s, Beretta products were chosen by the highly discriminating Republic of Venice because of their excellence. As the Beretta name became synonymous with uncompromising quality, design, materials, construction and performance, word spread beyond the Italian borders, establishing a tradition that has carried over, uninterrupted, through fifteen generations of Berettas.
The trade secrets and attention to detail Jacopo (1520/25 – …) inherited from his father Bartolomeo were passed on to his own son Giovannino (1550 – post 1577), then to his grandson Giovan Antonio (1577 – post 1649) – on and on from one century to the next.
In the early 1800s Pietro Antonio Beretta (1791 – 1853), in spite of difficulties arising from constant wars and foreign domination, traveled throughout Italy to demonstrate the superior quality of his products and collect orders. Pietro Antonio’s son Giuseppe (1840 – 1903) continued the arduous effort begun by his father, creating new opportunities for the company through international distribution.
In the early 1900s Pietro (1870 – 1957) took the Company reins, introducing modernized manufacturing methods, many patents for mechanisms and simplified construction, consequently establishing Beretta, the first Italian firearms maker, as one of the most modern firearms production facilities in the world. The modernization process was continued by the sons Giuseppe (1906 – 1993) and Carlo (1908 – 1984), securing the Company’s multinational character with commercial and production activity in numerous European countries and the United States. These efforts created successful ventures in the military, law enforcement and private sectors.
Beretta Leadership Today
Today, under the leadership of Ugo Gussalli Beretta and his sons Pietro and Franco, Beretta embarks on the 3rd Millennium with the benefit of centuries of experience. That experience, combined with investments in technology, organization and growing product lines, has prepared Beretta for the demands of the global market of the 21st century. Quality Without Compromise. This core value of total commitment to quality was established by Bartolomeo Beretta almost five centuries ago, and continues to be the bedrock of our Company today. As a crucial part of our Mission, it remains the unchanging key to Beretta’s worldwide success.
In the last decades, with Ugo Gussalli Beretta at the guidance of the company, the firm has opened a headquarter in the United States, the main gun market, awarded the largest military contract in modern history by letting the 92FS pistol to become the official sidearm of the US Armed Forces and starting a product diversification that brought the company to act on the market as the main player together with a clothing line, accessories and leisure.
687 EELL Classic
687 EELL Classic: Premium Looks and Performance
The 687 EELL Classic is the top of the line of Beretta's 680-series over-under shotguns. It features sideplates that act as extra canvas for the lavish hand-chased engraving, as well as a specially-selected walnut stock that gives it a true heirloom quality.
But while it certainly figures well while on display, the Classic's worth as a game gun is equally striking. Weighing about 7 lbs (12-ga version), and with the point of balance right at the hinge-pin, it is a shotgun that comes up naturally to the shoulder while still having enough of a lively feeling forward of the supporting hand.
This is an over-under with the feel and allure of a classic, for the discriminating hunter who appreciates all the finer points of a perfectly-made gun.
Premium Hand-Chased Engraving, Stock
The full sideplates of the 687 EELL feature a super-fine classic game scene, and are enhanced by intricately detailed motifs of branches, leaves and flowers which extend to the trigger plate, trigger guard and fore-end iron lever. The proportions of the engraving blend wonderfully with the dimensions of the shotgun, giving you the sense of a work of art within a work of art.
The stock is a classic semi-beavertail, with premium-quality European walnut and a newly designed fine-line checkering. An oval brass shield, inlaid on the stock, will allow you to personalize your gun with initials or a family crest, while the handsome and durable carrying case will protect the shotgun for generations to come.
A Classic Choice for Hunting
This shotgun will shine in any hunting situation. This is because it is built on a receiver that is equally strong and low-profile. The 687 action has two conical locking lugs at mid-height, meaning that it will always lock up strongly and positively while not requiring the extra bulk and weight for a top locking lever.
This further means that when you bring it up to the shoulder, the vertical distance between your eye and your supporting hand is minimized: this shotgun will follow your sight easily and instinctively. And in spite of its beauty, the 687 action is noted for its strength, so this is a shotgun that you can confidently pass down to the next generation of hunters.
Available in Three Action Sizes, with Scaled-Down 28-ga, .410 Receivers
The 12- or 20-gauge 687 has impressed countless hunters for its efficient dimensions and fast handling. But if you see and bring to your shoulder a 687 EELL Classic in 28 gauge or .410, you will marvel at the premium feel of the petite actions.
These are scaled down to fit the smaller gauges without any extra weight or bulkiness, giving these shotguns the trim elegance of custom-made pieces.