Design within reach

Our Mission
Design Within Reach exists to make authentic modern design accessible. Authentic means that it’s the real thing. We don’t do “inspired by” or “just as good as” or “in the spirit of.” When we were founded in 1998, consumers simply weren’t able to buy the classics at retail. To find them, they had to visit Europe or work with intermediaries. We changed that by making innovative works from iconic designers accessible for the first time, and we’ve continued to provide the best in modern design ever since. Accessible means that it can be seen and touched (taken for a “test drive,” as we like to say) and that it’s in stock. At DWR, we’re passionate about design – past, present and future.

Our History
DWR started when founder Rob Forbes tried to furnish his apartment with the clean, simple classics he’d come to appreciate while living in London. He discovered that works of designers such as Eames, Le Corbusier and Saarinen were “out of reach” for anyone who didn’t know the secret handshake or have the patience to wait months for delivery. There had to be a better way, so we bought 20 containers of inventory, mailed out a catalog and waited for our phone to ring. (It didn’t for 24 hours, until we realized that the answering service had been left on accidentally.) The rest, as they say, is history. By giving people access to the best in authentic modern design, we helped put design within reach.

The DWR Difference
We stand for authentic modern design. DWR makes authentic modern design accessible. When we were founded in 1998, people weren’t able to buy classics without visiting Europe or enlisting intermediaries. DWR changed that by providing access to iconic designs for the first time, and we’ve continued to bring you the best in authentic modern design ever since.


Authenticity matters – there’s no room for knockoffs, or what some call “reproductions,” because they rob designers and hurt the future of design. We don’t do “inspired by” or “just as good as” or “in the spirit of.” As a proud member of Be Original Americas, DWR joins Emeco, Herman Miller, Vitra and other vetted purveyors of genuine goods in the fight against counterfeits.


We deal solely with the best manufacturers to deliver heirloom-quality designs, many of which are exclusive to DWR. From the one and only Eames Lounge by Charles and Ray Eames to a 1006 Navy Chair made via a painstaking 77-step process to our Reid Sofa in fabric meticulously woven by one of the most respected mills in Italy, we offer the world’s largest selection of authored pieces.


DWR is passionate about authentic modern design, and we’re totally dedicated to helping you, ready to provide a range of tailored services. For a free design consultation, in-home discussion about your space and full 3-D room renderings, stop by a Studio or call 800.944.2233 today, and experience the DWR difference for yourself

design within reach- company logo

United States

United States
Stamford, Connecticut USA