1960 Dodge Dart Phoenix 4-door Hardtop
Beautiful original interior
Displaying 91,463 original miles!
First production year Dodge Dart
Rarely seen Phoenix 4-door Hardtop
One of only 13,361 built
318ci "Red Ram" V8 engine
AACA Driver Participation Recipient
Stunning factory correct color combination
Incredible documentation includes owner's manual, dealer brochure, color chip guide, previous title & registration copies, correspondence letters, over 20 years' worth of invoices and receipts, Lawrence Welk postcard, restoration photos and much more!
The perfect classic Mopar to drive and enjoy!
A collector's dream!
The 1960 Dodge Dart Phoenix 4-door Hardtop featured here is finished in its factory correct color combination of Fawn Beige over an original brown and light grey interior. This classic Dodge comes from the first year of Dart production and has known history dating back to 1965 when it was acquired by a long term owner in Chicago. A meticulously maintained example, this Phoenix has traveled only 91,000 miles from new and is the recipient of a Driver Participation Award from the Antique Automobile Club of America (AACA). We are proud to offer this incredible example of a seldom seen model to the most particular collector, investor or enthusiast who appreciates the legacy of this great American marque. Classic cars have proven to be among the most resilient and rewarding investments in recent years with the Historic Automobile Group Index (HAGI) jumping 39% in 2013, 16% in 2014 and 17% in 2015 while posting gains of 467% over the last 10 years. Ready to make an investment that you can actually enjoy? Please contact John Sherman, one of our expert sales consultants, at (314)291-7000 or [email protected] for more information. He will be happy to give you a complete walk-around, supply you with a more detailed description and answer any questions you may have. Trades welcome! Financing available! Buy with confidence.
HISTORY OF THE DODGE DART
For 1960 the Chrysler Corporation was looking to re-establish its branding due to slowing sales in the DeSoto division. Plymouth was rebranded as more of a mid-level luxury car with their now-famous "suddenly it's 1960" campaign while the new Dodge models were pushed as an entry-level economy Mopar. The new Dart was designed by Virgil Exner and featured a low silhouette with long sculpted lines particularly in the rear fenders, a design that Dodge billed as "providing an expression of fleetness and power." The Dart was offered with three levels of trim; these included the Seneca, mid-range Pioneer, and the premium Phoenix, which was especially stylish in its pillarless 4-door hardtop configuration. The Dart was a big success for Chrysler and gave Ford and Chevrolet some real competition. Their success is most likely partially due to a sales push of their sponsorship of the Lawrence Welk Show in October 1959.
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