Designer and filmmaker Scott Thrift created The Present Clock as a response to the contemporary experience of time. To Thrift, living in the moment is impossible when we view the passage of time in increments rather than in vast expanses. It is only when we reflect on past experiences days, weeks, even months after they have occurred that we truly appreciate the moments we've seized. Telling a story that lasts a whole year, his clock offers a moving solution to the challenge of slowing down and concentrating on the present.

Using a custom German engineered movement, this special timepiece automatically sets itself to the present, making it the perfect gift to celebrate any special day. No matter where you are in the world, the clock's hand will be in the same place, evoking the concept that time is both a singular and shared experience. As the hand makes its 365 day journey, it travels through a spectrum of rainbow shades that suggest the ever-changing seasons. Equinoxes of the year line up at the three and nine positions, and solstices line up at twelve and six.

Designed, manufactured, and assembled in New York. Limited edition of 2,000. Requires 2 AA batteries (not included).

The Present Clock is featured in the Kickstarter@MoMA Design Store presentation and was brought to life by 837 backers on Kickstarter.

MADE In the USA





SIZE:4d x 11"diam





MATERIALS:Stipple-Printed Steel, Laser-Cut Clear Acrylic











DESIGNER:Scott Thrift





DATE:2012