The Silver Cloud series marked a significant step for Rolls Royce when it was introduced in April of 1955\\. Rolls Royce was rationalizing their production line as the days of supplying bare chassis to coachbuilders were winding down and standard showroom models were becoming ever more popular. The standardization of production allowed Rolls Royce to produce cars in greater numbers than ever before, though critically, while still maintaining the same level of quality and engineering excellence that was expected of them. The Silver Cloud was their first "mass produced" major commercial success and in the 60 years since its introduction, has become an icon of luxury motoring.